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Big Data: Why PR Pros Need to Harness its Power http://t.co/mC3ZvHHE #ob
February 08, 2013
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Big Data: Why PR Pros Need to Harness its Power @ears_delaney | Spin Sucks
Today's guest post is by Jim Delaney. During the last few months, we've heard a lot of chatter about big data and how to leverage it for public relations. Armed with intelligence from the millions of status updates, photos, videos, check-ins, and other digital breadcrumbs on the Internet, PR pros can uncover meaningful, valuable insights.