/image%2F0218295%2F201210%2Fob_85c469bee778c8559783390d20a5cae7_vic-bigger-jpg.jpg)
Customer co-creation in 2012: How are social technologies supporting Open Innovation? http://t.co/eBTco9Vn #ob
December 05, 2012
Publicidad
/http%3A%2F%2Fwww.mycustomer.com%2Ffiles%2Fsiftmedia-mycustomer%2Fu15225%2Fsocialworks.jpg)
Customer co-creation in 2012: How are social technologies supporting Open Innovation?
Open Innovation efforts have been taken up a notch in 2012, with new social technologies making easier than ever to collaborate with customers and partners for greater business success, says Stephen Danelutti. Open Innovation (OI) as a concept was popularised by Henry Chesbrough in the early part of this century but stretches as far back as the 1960's.