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eMarketer: Sunny Outlook for Mobile, Social Advertising in 2013 http://t.co/jzA2kioH #ob
December 18, 2012
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eMarketer: Sunny Outlook for Mobile, Social Advertising in 2013 - SocialTimes
The digital marketing research firm eMarketer has substantially revised its previous estimates for mobile advertising spending in 2012 from $2.61 billion to $4 billion, nearly double the 2011 number. The company was also bullish on social marketing, expecting 1 in 10 total digital ad dollars to go to social networks.