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I'm Not Your Consumer: How Research Misses The Human Behind The Demographic http://t.co/LJDpTMzs #ob
January 10, 2013
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I'm Not Your Consumer: How Research Misses The Human Behind The Demographic
Whenever I hear the word "consumer," a term unavoidable in marketing, a part of me winces. The label is counterproductive and misguided, suggesting hubris by putting corporate interests over customer concerns. The worst offense is that it presupposes a response you haven't earned yet.