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Use Social Media to Build Emotional Capital http://t.co/6OQJcm3F #ob
November 30, 2012
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Use Social Media to Build Emotional Capital
Many organizations have started using social media tools internally to interact with their employees. However, in our survey of 1,060 global executives, only 30% of executives work for companies that benefited from the internal use of social media. To understand why the rate is so low it's instructive to compare the social media experiences of two companies we studied.