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Your Brand is More Important Than You Think: BrandSTOKE’s 9 Criteria for Brand Essence http://t.co/0HGDvvr8 #ob
November 29, 2012
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Your Brand is More Important Than You Think: BrandSTOKE's 9 Criteria for Brand Essence - Brian Solis
The importance of establishing your brand in the era of Digital Darwinism cannot be overstated. Digital Darwinism occurs when technology and society evolve faster than one's ability to adapt. Every brand is vulnerable, but no business is too big to fail or too small to succeed.