PR and the use of Twitter: the best way to break news and engage? http://t.co/9IHXhEN8 #ob
November 24, 2012
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PR and the use of Twitter: the best way to break news and engage?
Rob Brown FCIPR, chair of CIPR Social Media Panel and editor of Share This Too, a follow up to CIPR book Share This: The Social Media Handbook for PR Professionals, discusses why Twitter is a necessity for PRs. Twitter is in the news again this time with an imperative to resolve whether it is a force for good or for evil.
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