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What is the role of storytelling in PR? http://t.co/JMJEVOyP #ob
November 24, 2012
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What is the role of storytelling in PR? - Inside PR - PRmoment
What is the role of storytelling in PR? Facts on their own can be dull, but stories can make you laugh, cry and buy. Francis Ingham, PRCA director general, says there are just two words to explain how stories engage customers and shape brands, and those are "John Lewis".